Abstract:
Supply chain performance is a critical determinant of an organization's overall efficiency,
competitiveness, and customer satisfaction. The study sought to determine the moderation
effect of logistics management systems on relationship between urban logistics and supply
chain performance for e-commerce firms. The study specifically sought to determine the
effects of urban demand, urban freight distribution and accessibility on supply chain
performance, and the moderating effect of logistics management systems on each of the
relationships. Explanatory research design was used, where Primary data were collected using
questionnaires from a sample size of 281 respondents. Correlation results indicate that urban
demand, urban freight distribution and accessibility are positively and significantly correlated
to supply chain performance. Regression results indicate that urban demand (β=0.218,
p<0.05), urban freight distribution (β=0.169, p<0.05) and Accessibility (β=0.123, p<0.05) are
significant and positively related to supply chain performance. The conditional effect
regression results indicate that logistics management systems moderate the relationship
between; urban demand (β=0.03, ΔR²=0.001, p<0.05), urban freight distribution (β=0.10,
ΔR²=0.009, p<0.05), and accessibility (β=0.04, ΔR²=0.002, p<0.05) on supply chain
performance. To optimize performance, e-commerce firms should invest in technology to
capture data on customer backgrounds, demands, and preferences, enabling them to
understand and satisfy customer expectations.